Too Many Minis

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Grocery market trends are quite interesting. You may recall that for several years, we were lured by super centers offering a bag of chips big enough to quell the hunger of the jolly green giant. We were enticed with labels that read 30% MORE FREE! In contrast, we now have the new marketing genius known as the mini.  It all started with mini skirts in the 60’s. Then the Mini Cooper splashed onto the scene in a big way through The Italian Job. Now lo and behold, we have mini soda cans, mini yogurt cups and mini bags of chocolate. Including one of my personal favorites…Cadbury’s delectable Mini Eggs; creamy chocolate-y goodness in a crisp candy shell. The thing is, they aren’t. Mini, that is. They are the same size as before. The bag is bigger. There’s so many minis in the new bag that it shames me to even have bought it. So thus, there upon my table top it has sat. Unopened. Since before Easter. In a test of sheer will versus the mini, I won. Almost. Blessed be that lovely Mother Nature and her undying desire to make chocoholics out of every woman of a certain age. The bag of many minis has finally succeeded. Is it ridiculous of me to wish that food package marketing designers (see monster.com) would just make normal size packages containing a normal size portion for a normal price for normal people? Am I confused in believing that promoting consumption of large amounts of anything mini is not better than normal amounts of the not so mini? It’s all just a ruse and not a mini one at that. Why couldn’t Cadbury just stick with the one egg? A good egg wrapped in pretty foil and with far less embarrassment from devouring it than an entire bag of minis disappearing in a matter of days. Curse you mini skirts. Curse you Italian Job. Curse you Cadbury’s, Proctor & Gamble, Eleanor Rigby and all the lonely people. You can keep your many minis. ❤

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